Examining the Efficacy of Purple Toothpaste: Investigating the Popular Teeth Whitening Trend

Have you ever gazed at your smile in the mirror and questioned the legitimacy of those viral purple toothpaste videos on social media? You're not alone.

In a world where achieving a brilliant white smile can come with a hefty price tag at the dentist's office, the allure of a quick-fix purple paste that acts like an Instagram filter for your teeth can seem almost enchanting. But before you jump on the purple toothpaste bandwagon, let's delve into the truth behind this colorful approach to teeth whitening and determine if it truly lives up to the hype.

Overview

  • Purple toothpaste utilizes purple pigments to counteract yellow tones, providing a temporary brightening effect, but it does not eliminate stains or permanently whiten teeth.
  • Lacking fluoride, purple toothpaste is less effective for long-term dental health and should be used sparingly rather than as a substitute for regular toothpaste.
  • This toothpaste is suitable for temporary whitening before occasions like photos or interviews, but not for consistent whitening outcomes.

Why Do Teeth Turn Yellow in the First Place?

No one desires yellow teeth, but they can develop due to various factors such as diet, lifestyle habits, genetics, age, over-fluoridation, plaque accumulation, tooth decay, and teeth grinding.

All teeth have a hard enamel coating that is prone to staining.

Food and Drink

Consuming items like coffee, tea, soda, wine, or tobacco can lead to yellow discoloration on teeth.

Chromogens: These pigmented molecules present in dark-colored foods and beverages like coffee and berries adhere to enamel, causing discoloration over time​.

Tannins: Found in tea and wine, tannins boost chromogen binding to enamel, increasing the likelihood of staining​.

Acidity: Acidic foods and beverages erode enamel, making it more susceptible to staining from chromogens and tannins​.

Age

As you age, tooth enamel thins, revealing the yellow or brown dentin beneath. While you can't whiten dentin, you can remove stains and lighten enamel.

What is Purple Toothpaste?

If you're a fan of coffee, ex-smoker, wine enthusiast, or simply seek a brighter smile, purple toothpaste might catch your eye. However, it's not a perfect solution.

Purple toothpaste is a trending option for banishing yellow stains and achieving a whiter smile. It operates on the principle of color theory, neutralizing yellow tones in teeth similar to how purple shampoo counteracts brassy tones in hair.

Purple toothpaste provides a temporary fix by creating a thin, semi-transparent blueish pigment film on teeth to enhance their appearance. The color wheel theory is applied, balancing yellow and purple hues as opposites.

Purple toothpastes contain V34 Color Corrector Serum with ingredients like glycerin, sorbitol, and hydrated silica, often lacking fluoride.

How Purple Toothpaste Works for Teeth Whitening

Purple toothpaste counteracts yellow discoloration using purple microparticles, creating a temporary whitening effect as light reflects off the enamel. It does not alter tooth color internally or eliminate surface stains.

Dental professionals emphasize that purple toothpaste omits crucial toothpaste components like fluoride that combat plaque and prevent decay, unlike traditional toothpastes containing stannous fluoride, fluoride ions, and sodium bicarbonate.

Traditional toothpastes aim to remove bacterial plaque and surface stains while preventing tooth decay.

Do Purple Toothpaste Products Actually Work?

A study evaluated the whitening potential of toothpastes containing optical colorants compared to existing commercial products. The research treated bovine teeth with various toothpaste formulations and analyzed color changes, enamel effects, and chemical compositions post-treatment.

Using tools like spectrophotometry, scanning electron microscopy, and energy-dispersive X-ray spectroscopy, the study demonstrated that toothpastes with optical colorants visibly whitened teeth, with some products achieving high levels of effectiveness.

Experimental formulations exhibited distinct enamel benefits, such as a silicon-rich mineral layer, particularly with blue silica dental gel. The study concluded that toothpastes with optical colorants whiten teeth effectively through a blend of factors including pH balance and particle size.

Overall, toothpastes containing optical colorants can offer significant whitening effects, potentially outperforming some commercial options by enhancing enamel color and appearance through unique chemical actions on tooth surfaces.

Dentists suggest that while purple toothpaste may enhance the appearance of whiter teeth temporarily, it is more suitable for special events rather than consistent whitening.

Effectiveness of Purple Toothpaste on Surface Stains

Since purple toothpaste functions by depositing purple micro-particles on yellow teeth, it does not eliminate the surface stains from years of consuming food and beverages. Instead, it coats teeth with purple pigments for a temporary brightening effect lasting a few hours.

Most dental professionals do not recommend purple toothpaste for cavity prevention or overall oral health. Its uses in dental care are limited, as it does not whiten teeth or safeguard against cavities or promote oral health.

Whitening toothpaste is more effective at removing surface stains and whitening teeth than purple toothpaste. It works by using enamel-safe abrasives to physically eliminate darker surface stains and often contains active ingredients to dissolve stains.

How to Use Purple Toothpaste

Utilizing purple toothpaste mirrors the process of using regular toothpaste.

Use a wet, soft-bristled toothbrush to create a foamy lather that aids in cleaning and ensures even toothpaste distribution. Brush gently in circular motions to protect tooth enamel. Apply the toothpaste thoroughly to all teeth as part of your regular oral care routine.

Brush for two minutes, ensuring you don't cut it short. Rinse your mouth thoroughly with water to remove all toothpaste and debris, preventing any lingering whitening agents from causing irritation. A thorough rinse leaves your mouth clean and fresh.

Cautions with Purple Toothpastes

Using purple toothpaste may increase the risk of teeth sensitivity, gum irritation, and allergic reactions. Additionally, the purple pigments in the toothpaste could discolor oral tissues.

Always adhere to the manufacturer's instructions and discontinue use if you experience any adverse effects, consulting with your dentist or healthcare provider.

If you're sensitive to sugar alcohols or consume many products containing them, be cautious as they can cause digestive issues in some individuals.

Choosing the Right Purple Toothpaste

When selecting the best purple toothpaste for a brighter smile, consider the following criteria:

Taste

Ensure the toothpaste offers a pleasant flavor without added sugar, which can contribute to dental cavities. Be cautious if sensitive to sugar alcohols present in some toothpastes.

Most purple toothpastes provide a fresh taste, leaving a clean sensation after brushing. However, some individuals may find certain toothpastes taste metallic or overly intense.

Texture

Choose a toothpaste with a gel or paste texture that is neither runny nor gritty.

Packaging

Consider the ease of use and cleanliness of the toothpaste packaging. Opt for convenient caps that are easy to open and close, and environmentally friendly packaging if desired.

Price/Value

Assess if the toothpaste provides good value for its price, ensuring affordability and reputation of the brand.

Reviews

Research and read reviews, paying attention to both positive and negative feedback to understand potential product drawbacks.

American Dental Association (ADA) Seal of Approval

Consider toothpastes endorsed by the ADA for assurance of safety and effectiveness. The ADA seal signifies that the toothpaste meets standards for oral health benefits, including fluoride content.

Whitening Toothpaste vs. Purple Toothpaste

For superior stain removal, opt for whitening toothpaste over purple toothpaste. While whitening toothpaste may not eliminate deep stains, it effectively addresses light staining.

Whitening toothpaste typically employs gentle, enamel-safe abrasives that scrub away stains caused by normal eating and drinking, delivering a more radiant smile. Additionally, some whitening toothpastes contain bleaching agents like hydrogen peroxide to lift color from the outer enamel layers.

However, the efficacy of whitening toothpaste remains debatable, with potential for dissatisfaction if desired whitening results are not achieved.

Abrasive Whiteners vs. Purple or Blue Whiteners

Researchers conducted a study comparing various teeth whitening toothpastes to determine the most effective whitening ingredient. Using activated charcoal, hydrogen peroxide, and blue covarine on extracted human teeth, the study assessed changes in tooth color over weeks of brushing.

Activated charcoal toothpaste surprisingly emerged as the most effective, outperforming hydrogen peroxide and blue covarine by visibly whitening teeth after just one week and showing remarkable results after 28 days. In contrast, hydrogen peroxide performed similarly to standard toothpaste, while blue covarine yielded the least impressive outcomes. This highlights that the most effective solutions may not always be the most heavily marketed or newest innovations.

Other At-Home Treatments

In addition to purple and whitening toothpastes, you have a range of at-home options for achieving a brighter smile, including:

Whitening Strips

These strips use peroxide-based gel to gently lift stains from enamel over time, offering a convenient way to brighten teeth.

Whitening strips generally use hydrogen peroxide or carbamide peroxide to break down stains, with carbamide peroxide being gentler and often suitable for sensitive teeth.

By applying the strips directly to the teeth, users can achieve visible results after consistent use over a week or more.

Whitening Kits

These kits utilize peroxide-based bleaching agents to whiten teeth more effectively than strips, often featuring a stronger concentration and enhanced application methods.

Kits typically include whitening gel or serum and a tray or device to evenly apply the gel on teeth, offering a more uniform whitening experience.

Some kits incorporate LED lights or UV lamps to accelerate the whitening process, with studies indicating improved stain removal capabilities with light activation.

Whitening Mouthwashes

Designed for gradual teeth lightening, whitening mouthwashes contain diluted whitening agents like hydrogen peroxide to break down surface stains over time.

These mouthwashes feature lower peroxide concentrations compared to strips or gels, making them suitable for maintaining whitening effects with consistent daily use over weeks or months.

Professional Teeth Whitening

For a swift and effective whitening solution, professional teeth whitening services offered by dentists remain a top choice.

These treatments incorporate stronger hydrogen peroxide concentrations than home kits and may utilize UV light or lasers to enhance whitening effects. Some dentists provide custom bleach trays for at-home use post-treatment.

Professional whitening treatments deliver rapid results compared to home products, but they come at a higher cost and typically aren't covered by dental insurance due to their cosmetic nature.

Should Whitening Toothpastes Replace Your Traditional Toothpaste

No! Neither at-home whitening treatments nor purple toothpastes can match the efficacy of traditional toothpaste in safeguarding teeth and removing food particles for daily oral hygiene.

Traditional toothpaste contains components like stannous fluoride, fluoride ions, and sodium bicarbonate recommended for overall oral health by the American Dental Association.

While whitening toothpaste may feature mild abrasives or chemicals that can harm tooth enamel if overused, traditional toothpaste remains the superior choice for maintaining oral health.

Skipping traditional toothpaste, flossing, or dental professional care can lead to severe health issues, highlighting the importance of oral care in overall well-being.

Poor Oral Care Can Trigger Major Health Problems

Your oral health offers insight into potential chronic diseases on the horizon.

Poor dental health impacts appearance, speech, dietary choices, and overall quality of life. However, the greatest risk of inadequate dental care lies in its effect on the immune system.

Oral health issues contribute to systemic inflammation, a precursor to various health risks. Micro-organisms from the mouth can enter the bloodstream, leading to health complications including heart disease, cancer, rheumatoid arthritis, and more. Research links poor oral health to numerous diseases.

Increased risks of heart disease, cancer, diabetes, Alzheimer's, stroke, and premature death are associated with gum disease, emphasizing the critical role of dental care in overall health.

General Tips for Teeth Whitening

Follow manufacturer instructions or dental guidelines, and remember to:

  • Thoroughly brush and floss before using whitening products.
  • Ensure whitening trays are dry before filling with solution, avoiding overfilling.
  • Brush gel carefully over teeth, preventing contact with gums.
  • Ensure full contact of gel or strip with teeth to avoid uneven results.
  • Wipe off any excess gel from gums.
  • Adhere to recommended application times to prevent sensitivity or damage.
  • Rinse mouth thoroughly post-treatment.
  • Avoid consuming staining agents like wine, coffee, or

Written by: Susan Parker

Susan Parker is a 49-year-old Senior Manager at a marketing firm. With two older children becoming more independent, she is now focusing on her own health and wellbeing. She’s passionate about natural and holistic health approaches, and values high-quality, trustworthy products. Susan enjoys yoga, gardening, reading, and cooking, and seeks to stay energetic and sharp while balancing a busy career and personal life.

Reviewed by: Susan Parker